tailored action plan with a list of customers that are most likely to place an order. Through scorecards, the sales representatives can then access valuable information on products that a customer is buying, high margin products that should be pushed, and much more could be integrated varying from one business domain to another.With our value-added data-mining modules, you can perform complex analysis on your customers and product sales.

Sales-Companion provides the sales managers with a state of the art tool to track the performance of its sales team. Instead of managers managing their sales force based on sales reports of previous months (reactive), by implementing sales-companion the manager can start managing the sales force based on their sales potential (pro-active). This way benchmarks on the sales potential of any product can be tracked and product trend can be captured before it would be too late.

Sales-Companion is a sales analysis cum customer relationship management (CRM) tool integrates all customer-facing aspects of your business, starting from prospect and client contact tools to bulk e-mail management, from leads tracking to projection of company’s sales potential.  Sales-companion is an on demand application as it is hosted out-side the customer’s infrastructure, and thereby it waves-off the high maintenance and administrative charges for the hardware required to store and process the historical data.  Sales-companion can be easily integrated to your existing application without changing your existing processes to provide the functionality of a powerful sales analysis tool and customer relationship management solution.

Why Sales-Companion?

Sales-companion accurately predicts the purchase patterns and buying behaviors of your customers while enabling superior management of the customer re-order cycle. Hassle-free integration with existing application makes Sales-companion a unique sales analysis tool in its category.  Integration of applications like MAS and Quick-Books can be done more easily with ready-made adapters.  More over it’s an online application, which does not require extra hardware and software resources at the customer’s end. 

Features

• Accurately predicts customer purchase patterns
• Provides full view of your company sales potential
• The sales companion will create customized action plans – signaling you the customers that need your immediate attention
• The sales companion is a real companion, not intruding your existing systems. It is hosted outside your IT infrastructure
• Data mining: navigate through your sales data with our OLAP interfa

• Accurate visualization of customer purchase patterns and sales potential helps in planning and decision-making
• Enables you to provide immediate attention to the customers through the sales analysis
• The sales data can be viewed by different dimensions with the help of our intuitive OLAP interface
• Analyze the effectiveness of the marketing campaigns
• An effective lead-tracking module helps to track the leads and turn it into sales
• The information can be retrieved very fast during the slice and dice due to its High-end performance

Case Study

Sales-Companion - Implemented at a leading distributor of lenses

Sales-Companion is implemented at a leading distributor of lenses located in NY. The company sells branded lenses to close to 10,000 stores/opticians/pharmacies located in the Tri-state area (NY, PA, NJ). Every day over 500 orders are processed. As the market becomes more and more competitive, the company is using a telemarketing department to follow up with existing customers, which represents over 95% of the sales.

The Challenge

As the market become more and more competitive, the company needed to find a way to quickly locate customers that are leaving them to competitors. Average orders are usually low, order frequency vary per customer and with a customer pool of over 10,000 customers – the company was not able to track their customers efficiently and thus started loosing customers and spent more dan more money trying to re-open accounts.

The Solution

The company started using the Sales Companion to help them track and analyze the purchase patterns of their customers. The Sales Companion provided them with easy to use reports that classified customers based on their own buying patterns. This way it was easy to recognize the customers that fall behind in ordering. Tele-marketers were then provided with those lists to contact the customers and offered incentives to re-open the account. The Sales staff started using the Sales-Companion analysis tools while speaking to customers on the phone. Thanks to the speed and ‘slice and dice’ feature, the Sales person was able to easily find product trends that might interest the customer. Then this information was used for up-sales and cross-sales. As the whole process takes just a few seconds, the customer is not aware of the whole back-end work, which in turn keeps conversation flow very natural.

The benefit

The company was able to get back to a leading position in the market. While improving the Sales, the amount of work for the Tele-marketers was kept the same. This was due to the more accurate targeting of customers, which increased ‘return per phone call’. The Sales managers are now able to better forecast their sales, which in return increases the accuracy of inventory planning and inventory levels.